AJUNTAMENT DE GELIDA

City Council
of Gelida

Client

AJUNTAMENT DE GELIDA

town hall

of Gelida

Año

2024

Category

Branding

Duration

3 months

In this project, I focused on the redesign of the logo of the Gelida City Council, with the aim of updating and improving its graphic representation to align with current design trends. My main objective was to accurately reflect the unique values and characteristics of the municipality through a modern, effective, and distinctive image.

1: RESEARCH AND ANALYSIS

Description
of the Logo

  • I detected problems with the existing logo, such as the loss of quality when reducing its size and the confusion it caused when presented in black and white.

  • I gathered information about the history, culture, and values of the municipality of Gelida to ensure that the new logo would be representative.

  • I detected problems with the existing logo, such as the loss of quality when resizing it and the confusion it caused when presented in black and white.

  • I gathered information about the history, culture, and values of the municipality of Gelida to ensure that the new logo would be representative.

  • I detected issues with the existing logo, such as loss of quality when resizing and confusion when presented in black and white.

  • I gathered information about the history, culture, and values of the municipality of Gelida to ensure that the new logo would be representative.

2: CONCEPTUALIZATION

  • I developed several design proposals that incorporate visual elements symbolizing Gelida.


  • I considered aspects such as the color palette, typography, and shapes that reflect the unique character of the municipality.

3: DEVELOPMENT AND REFINEMENT

3: DEVELOPMENT AND
REFINEMENT

  • I refined the proposals based on comments and feedback from stakeholders.


  • Each iteration of the design was evaluated to ensure it meets the required standards of quality and functionality.

4. FINAL IMPLEMENTATION

  • I selected the final design that best represents the values and vision of the City Council.


  • I prepared a visual identity manual that guides the application of the new logo across various media and formats.

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